About Us
Independent Agent is the premier publication for independent insurance agents and brokers. Every month, readers turn to IA for the latest in insurance and industry trends, forecasts and how-tos.

As the official publication of the Independent Insurance Agents & Brokers of America, IA is uniquely positioned to bring our readers news and analysis that they won't find in other insurance publications. Our originally reported articles provide the most important angle: How insurance industry news and trends affect agents and brokers.

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In Each Issue
Each issue of IA contains feature articles on industry trends and news, as well as articles in the following categories:

Smart Agency—Guides readers through the business aspects of running an agency, including HR/production management, technology, agency valuation, merger/acquisition issues, equipment, workflow, sales strategies and more.

Life-Health Leads—Provides readers with hands-on selling strategies for life-health product and focuses on product and market trends as well as nuts-and-bolts considerations.

What Works—Case studies focusing on a specific challenge—and how an agency solved the problem. Challenges include every facet of agency life, from product diversification to marketing to management.

Additionally, each IA contains the following regular departments:

Personal Lines—Forum for readers to share thoughts and feedback.

Chairman's Voice—Vehicle for the association’s current chairman to communicate with members on issues and initiatives.

Big Ideas—Short-takes on business and insurance theories, trends news and more.

Forms & Substance—Covers specific coverage questions and problems agents encounter.

NewsBeat—Provides originally reported, agent-specific industry news and analysis.

On Branding—Provides tangible, hands-on ideas for improving and reinforcing agencies' branding efforts.

On the Hill—Keeps agents up to date on legislative and regulatory issues important to them and their livelihood.

Risk Experience—Historical context that often sheds light on current issues in the insurance realm.

HR Resolutions—Guidance on agency HR issues, from hiring and firing to team building and motivation.

ACE Insura—Case study solutions to specific insurance coverage problems in an entertaining format.

ExecTech—Insurance-related technology information with practical applications for agencies, including carrier and vendor tech news, best practices for workflows and agency management system applications.

Markets—Updates on underwriting and carrier appetites for new specialty markets products.

E&O Angle—Details on errors and omissions issues and how agents can prevent E&O claims with practices within their agency.

Insurance Views—Forum for various industry segments to share opinions on relevant insurance industry issues.

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